Marketing Yourself as a Hypnotherapist

December 18th, 2011

Once you have your diploma, it does not guarantee success. I have now been working as a hypnotherapist for 8 years. I now train hypnotherapist one of the things that I learnt is that marketing is a skill and most of you lovely kind caring therapist are not particularly good at selling your therapy. Therefore, I am going to blog about how I advertise and let people know what I do how to find me, hypnotherapy can help people with so many things. I hope that this will be useful and help some of you to get going.
Back in 2004, I had my diploma and I was lucky enough to have a coffee shop the Magick Bean in Albert Road. We built a little room in the corner bought a comfortable chair and put a sign up in the window that I was doing hypnotherapy. As I had not worked with anyone except friends and family, I was, very careful at wording the sign I said it was an introductory offer, which I think is good because I was introducing myself into the area I charged £25 per session and every six months increased my price by £5. It was great I had many clients and got lots of practice, which is what I really needed. When you are first starting out the key is practice and if you price yourself accordingly the client will come. My advice would be look around in your area and see how much hypnotherapist are charging the average price when I started was £40. When you first start, you will also take more sessions as you are new at this so charging less for your services is fair to you and your client.
You will of course need somewhere to work from when first starting out in my opinion there is no need to go the expense of renting a room you can make a therapy room in your home very professional and welcoming. This will allow you to spend your money on advertising. Being a hypnotherapist is a business and as with every business, you need to spend money marketing yourself. You have heard the saying money goes to money, well you need to invest in your own business, people need to know that you are there and you can help them. Just putting up a website will not guarantee clients; they need to find your website. So once you have your room and your price where do you go from there?