Advertising your Hypnotherapy Practice
January 14th, 2012The internet is a large part of promotion. Believe it or not, some people do not have computers! Newspapers can be a good place to advertise. You should check it out; see if you can have some editorial with your advert. Success stories are very popular, and a prospective client may be reading one of your success stories which can lead to them picking up the phone and calling you. This leads me onto the next requirement, make sure you put your phone number clearly in the advert; I think a landline number is good if you have one. Mobile numbers can put people off because of the cost of the call. 0845 numbers are not usually included in phone contracts. You would need to place more than one or two ads in the same paper. It takes repetition and commitment for people to get used to you and feel confident. Building brand awareness takes time and investment – it is a shame to pull out too early and not give advertising a chance.
From my experience sometimes I will have a lot of calls from my advert and another week none. I regularly advertise with our local paper the, ‘News’ which is a very well read local paper. I have had some clients who have cut out my advert six months previously and have kept it in their purse or wallet, meaning total. It is a big step for some people to make an appointment with a hypnotherapist. Be patient, it will come.
Be careful where you place your ads. It is no use advertising in the classified section. Go for the women’s page, editorial really helps.
Finally be aware of advertising in magazines or on TV at doctor surgeries. I have not found any magazines to be too successful unless it includes a well written feature about your therapy.
